Dragon Ball

Believe It: Anime Sells More Copies In The U.S. Than It Does In Japan


Recently anime fans have become more vocal about the delay between the release dates of DVD/BD anime series in Japan and in the U.S. Except for a couple known examples anime is always distributed first in Japan and only later (sometimes much later) in the U.S. and Europe. The most common reason for these delays are the much higher prices of DVD/BD products in Japan, which allow the production committee and studio behind an anime to at least regain their investment in the series, if not make a profit. Because a series that is sold for 200$ in Japan is usually sold for around 50$ in the U.S. the owners of the show in Japan are reluctant to have it released in the U.S. before the Japanese audience have all but bought their copy of it, for fear of reverse-importing. The common belief (that is not always correct) is that Japanese studios don’t really take the Western audience into consideration while making a show, focusing instead on maximizing the sales of that show in Japan. The Japanese market is the one that fuels the anime economy. That’s a fact. But what will you say if I told you that even though the anime industry is firmly based around the Japanese consumer more people buy copies of anime series in the West than in Japan? Continue reading »

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